October 25, 2021


Be Media Smart
Media Literacy Week Oct.25 to 30

According to a Statistics Canada poll (Canadian Perspectives Survey Series, conducted from Sept. 14 to Sept. 20, 2020) four in 10 Canadians were spending more time on social media and messaging services (41 per cent) since the onset of the pandemic.

Young Canadians aged 15 to 34 (57 per cent) were most likely to have increased their use of social media and messaging services.

As a result, this year’s Media Literacy Week aims to put the spotlight on the essential digital literacy skills needed by today’s digital citizens.

Hosted by MediaSmarts, Canada’s centre for digital and media literacy, the annual event invites all Canadians – teachers, students, seniors, community groups, libraries and museums – to celebrate by engaging in digital media literacy activities.

To celebrate the week, MediaSmarts has also created five themed days with free resources anyone can use and a Media Literacy Week Teachers’ Hub with curated lessons and activities for students from kindergarten to Grade 12.

MediaSmarts is also hosting A Conversation About Researching Digital Media Literacy in Canada, which will bring together academics to discuss researching digital media literacy in Canada on Thursday, October 28 at 12:30 p.m. EST.

Media Literacy Week is run in partnership with the Canadian Teachers’ Federation (CTF/FCE) and the Canadian Commission for UNESCO (CCUNESCO).

Canada’s 16th annual Media Literacy Week runs from Oct. 25 to 30.