Ah, that Ronald McDonald, what a scamp.

While schools, parents and governments worry about kids turning into ground-bound zeppelins, McDonalds has been busy trying to get fast food coupons into students’ report cards.

One school board in Florida allowed the corporation to put coupons in the report cards of kids who got As or Bs. In exchange, McDonalds paid for the printing of the report cards.

A spokesperson for the Campaign for a Commercial Free Childhood told

ABC News that McDonalds has taken in-school marketing to a new low.

“Childhood obesity is a major public health problem and here’s McDonalds, bypassing parents, targeting children directly, with the message that doing well in school deserves a Happy Meal.”

The school board should worry about its decision … for the real smart ones it might be a disincentive to get good marks.